The San Francisco 49ers are proving once again that their connection to the community goes far beyond football. At a time when attending NFL games has become financially overwhelming, the team is moving to make Levi’s Stadium more accessible.

Across the league, ticket prices, concessions, and parking costs have continued to rise, leaving many families unable to experience the energy of live football. The 49ers, however, are breaking from the trend with a plan focused on inclusivity.

CEO Jed York announced this week that ticket prices will be reduced for individuals with disabilities and families struggling financially. It is a bold step designed to ensure every member of The Faithful can gather together on Sundays.

“Levi’s Stadium belongs to the Bay Area, and the Bay Area belongs to every fan,” York said in a statement. “Football is family, and in San Francisco, no matter the struggle, no member of The Faithful will ever be left outside.” ❤️✨

The initiative comes as costs have priced out countless fans who once made game day a tradition. By lowering barriers, the 49ers are restoring access to one of the NFL’s most electric and culturally rich environments.

For York and his leadership team, this is more than a financial adjustment. It is about preserving the Bay Area’s legacy, honoring tradition, and ensuring that the 49ers remain a team that belongs to all of its people.

Other franchises have introduced community programs, but the 49ers’ decision stands apart in its direct benefit. It demonstrates an immediate commitment to fans, strengthening the connection between the team and one of the NFL’s most passionate markets.

As the 2025 season approaches, this initiative is expected to be celebrated across Northern California. The Faithful have always embodied loyalty and resilience, and this move proves the 49ers organization is fully aligned with those values.