GREEN BAY, WI — In a move that’s sending shockwaves through the sports world, Green Bay Packers President Mark Murphy has announced a $7 million donation to Turning Point USA to support the upcoming “All-American Halftime Show.”

The decision, widely interpreted as a direct response to Bad Bunny’s politically charged Super Bowl LX performance, has reignited debate over the intersection of sports, culture, and patriotism. Murphy described the donation as an effort to “restore the spirit of unity and tradition that defines American football.”
“This isn’t about politics — it’s about pride,” Murphy said in a statement. “The NFL stage should be a place where our country comes together, not tears apart.”
The “All-American Halftime Show,” reportedly in development for the 2026 NFL season, aims to showcase American artists and themes celebrating unity, service, and community. Sources within the Packers organization say the project has been in quiet planning for months, with the donation now making it official.
Reaction across the league has been swift. Some fans praised the move as a stand for tradition and respect for the game’s roots, while others criticized it as an unnecessary political gesture in an already polarized sports landscape.
Analysts note that the Packers’ community-owned structure makes the move particularly symbolic — a team rooted in small-town America taking a national stand on the cultural direction of the league.
As the debate unfolds, one thing is clear: the Packers’ $7 million pledge has ensured that the conversation around football, values, and identity will dominate headlines long after the next kickoff.