HC Sean McDermott to Make Changes at Running Back After Facing Heavy Criticism Over James Cook Usage

Buffalo, New York – After a disappointing loss to the Atlanta Falcons in Week 6, Buffalo Bills head coach Sean McDermott has found himself at the center of a storm of criticism. The issue? His decision to limit the role of James Cook, one of the team’s most dynamic offensive weapons.

Cook played in only 52.6% of offensive snaps — his lowest rate of the season — and didn’t appear in any 3rd or 4th down situations. For many fans and analysts, that decision was nothing short of “inexcusable,” especially considering the Bills’ offensive struggles in recent weeks.

The backlash from both fans and media was swift and intense, forcing McDermott to address the controversy. During Tuesday morning’s press conference, the head coach didn’t shy away from the tough questions. Calm and composed, he assured everyone that the coaching staff would make clear adjustments at the running back position in the coming weeks.

“The biggest mistake is assuming we haven’t learned anything from that loss. In football, you can’t rewind time — but you can change how you respond. And believe me, this team isn’t standing still to listen to criticism. We hear it, we take it in, and we’ll answer with what matters most — what happens on the field.”

McDermott’s statement quickly spread through the Bills Mafia, viewed by many as both a bold rebuttal and a declaration of intent from a head coach refusing to back down under pressure.

According to team sources, the Bills are planning strategic adjustments to re-establish James Cook as a central figure in the offense, particularly in key 3rd down situations — where his burst and agility have previously turned games around.

Analysts suggest this could be a pivotal moment for the Bills — not only tactically, but also symbolically. It’s a clear message from McDermott that he’s willing to own mistakes, learn from them, and turn criticism into fuel.

As the Bills prepare for their next matchup, all eyes will be on James Cook — and on Sean McDermott, the coach who just reminded everyone that the best response to criticism isn’t words… it’s the scoreboard.