In a move that’s sending shockwaves through both the sports and entertainment industries, Pittsburgh Steelers owner Art Rooney II has pledged $7 million to Turning Point USA to fund its upcoming “All-American Halftime Show.”

The event, organized as a faith- and patriotism-centered alternative to the NFL’s official halftime production headlined by Bad Bunny, is set to take place during Super Bowl LX on February 8, 2026, at Levi’s Stadium in Santa Clara, California.

Turning Point USA – founded by the late Charlie Kirk and now led by his wife – announced the initiative earlier this month, positioning it as a celebration of “faith, family, and freedom” at a time when many Americans feel disconnected from mainstream entertainment.

A $7 Million Stand for Faith and Country

According to Turning Point officials, Rooney’s donation will cover production, artist performances, and nationwide broadcasting, ensuring that millions across America can tune in to the “All-American Halftime Show.” Sources close to Rooney describe the move not as political, but as deeply personal.

“This isn’t about taking sides,” Rooney reportedly said. “It’s about giving people something real – something rooted in faith, pride, and unity. The American stage should remind us of who we are, not divide us.”

Rooney, one of the most influential figures in professional football, has long spoken about his belief in God, country, and hard work. His support for the project, insiders say, reflects a growing frustration with what he views as “agenda-driven entertainment” taking center stage in American sports culture.

“Taking the Field Back from Pop Culture”

Turning Point USA describes the “All-American Halftime Show” as a “musical tribute to God and country,” featuring a mix of Christian, gospel, and country performers.

While Rooney will not perform, he is expected to make a live appearance as a host and symbolic figure of leadership, emphasizing the message that integrity, faith, and gratitude still belong at the heart of American life.

His personal motto for the event – “Faith, freedom, and unity taking the field back from pop culture” – has already gone viral across social media platforms, with supporters praising him for his courage to stand apart from the Hollywood mainstream.

Fans on X (formerly Twitter) have flooded the platform with support. One post that’s been widely shared reads:

“Art Rooney II isn’t just building teams – he’s building a movement. $7 million to remind America what it stands for. That’s real leadership.”

Supporters Applaud – Critics Push Back

Supporters hail Rooney’s donation as a “refreshing act of patriotism,” praising him for promoting values that transcend politics. Many see his decision as a statement that sports and entertainment can still reflect moral conviction and cultural pride.

However, not everyone is on board. Critics argue that the “All-American Halftime Show” risks deepening cultural divides, framing it as a political stunt rather than a unifying celebration.

A spokesperson for Rooney dismissed those claims:

“Art isn’t trying to compete with Bad Bunny or the NFL. He’s creating space for something different – a halftime that uplifts instead of provokes.”

Turning Point USA echoed that sentiment, describing the event as an “opportunity to unite Americans around gratitude, courage, and belief.”