Kansas City, Missouri – The atmosphere ahead of this weekend’s clash between the Buffalo Bills and the Kansas City Chiefs just got a whole lot hotter — and it all started online. Chiefs rookie wide receiver Xaviers Worthy sparked controversy after posting on X (formerly Twitter):

“They’re always that loud — it’s really annoying.”

Though the post was deleted just minutes later, it didn’t take long for Bills Mafia to catch wind of it and turn it into one of the week’s most talked-about storylines.

Many fans interpreted Worthy’s words as a jab aimed squarely at Buffalo’s fan base — famous across the league for their deafening passion, unmatched loyalty, and rowdy energy. But instead of firing back with insults, Bills rookie WR Keon Coleman decided to answer in a way that perfectly embodied Buffalo’s pride and resilience.

“If our cheers make you nervous, then stay in the practice room. Because in Buffalo, the roar doesn’t just come from the stands — it comes from the hearts of those willing to give everything for this jersey. This weekend, we’ll open the roof so you can hear the sound of this city.”

Within hours, Coleman’s statement went viral, flooding social media with support and admiration from Bills fans. Many called it “the declaration of Buffalo pride” — a powerful reminder that the noise of Bills Mafia isn’t just sound; it’s the heartbeat of a city that never stops believing.

Now, as Chiefs and Bills prepare for one of the AFC’s most anticipated matchups, the stakes feel bigger than ever. When the gates of Highmark Stadium open this weekend, the world won’t just hear the roar of the crowd — they’ll hear the pulse of Buffalo itself.