Buffalo, NY – November 4, 2025

The NFL world melted into a mix of romance and rivalry on Sunday when Josh Allen scored a touchdown — and the league’s stadium DJ dropped a perfectly timed surprise. As the Bills quarterback celebrated in the end zone, fans were stunned to hear the opening notes of

“Love Myself” by Hailee Steinfeld, Allen’s superstar wife.

The moment instantly blew up online. Viewers called it “the most Buffalo thing ever”, while others dubbed it “the NFL’s sweetest Easter egg.”

It was both a nod to Allen’s dominant performance and a playful salute to one of the league’s most high-profile couples.

Allen, who married Steinfeld earlier this year, didn’t make any grand gestures on the field — no hearts, no dances — just a smile and a quiet glance toward the sideline, as if he knew what the song meant. The camera quickly caught teammates laughing as

Love Myself echoed across Highmark Stadium.

NFL’s official account later reposted the clip with the caption: “Love, touchdowns, and the Bills Mafia — the perfect combo.” Within minutes, it had millions of views, cementing the viral moment as one of the most talked-about highlights of Week 9.

Fans in Buffalo were ecstatic. Many called Hailee the “First Lady of the Bills Mafia”, while one fan posted: “We used to chant defense — now we’re singing Hailee.”

Even Hollywood joined in the fun, with actor Chad Michael Murray tweeting, “She was born for Buffalo.”

For Allen, it was another picture-perfect week — a win over Patrick Mahomes’ Chiefs, a viral celebration, and a reminder that football can still have its fair share of heart.

Stay tuned to ESPN!