Los Angeles, CA — Ahead of Week 3, the Los Angeles Rams have sent a cut-up reel to the NFL office highlighting the “tush push/Brotherly Shove” plays Philadelphia used in the win over the Kansas City Chiefs. The Rams’ aim: clarify officiating standards on sensitive mechanics like any rolling start before the snap, proper line alignment, and the requirement that assisting players be set and stationary—so the Eagles’ signature play no longer gains an edge on the margins when they face Los Angeles.

Head coach Sean McVay said the club has proactively engaged the league: “We’ve provided full clips, angles, and timing for the NFL to review how it should be officiated. The Eagles are an outstanding team and the ‘tush push’ is a very effective play for them — but we want it run by the book: no rolling start, no forward movement toward the line before the snap. If those standards are enforced, we’re ready to defend it and force them to earn yards another way.”

According to the Rams, their request to the league centers on three points. First, rolling start: backfield pushers must not build momentum toward the line as the ball is about to be snapped. Second, alignment and set posture: ensure the required number of players are on the line and that the pushers are fully set at the moment of the snap. Third, crew consistency: remind the assigned Week 3 crew to apply these criteria consistently and not miss subtle infractions that can swing 3rd/4th-and-short.

On the field, the Rams plan a pragmatic defensive approach: lower pad level to kill leverage immediately in the A-gaps, manipulate snap cadence to draw a true false start, and deploy a heavier, low-center interior package to resist the collective surge. The adjustments are designed to disrupt the setup rhythm, forcing Philadelphia off its tailor-made call and into riskier short-yardage alternatives.

McVay emphasized this is not a call to ban the play: “We respect the rules as written and we’re not asking to outlaw it. What we want is standardized officiating. If there’s no rolling start and everyone is properly set, we’re confident in our defensive plan.”

From the Eagles’ side there’s internal confidence their operation remains legal, and they’re prepared to tweak timing if the crew tightens enforcement. Still, Los Angeles’ message is clear: what happened against the Chiefs won’t be repeated against the Rams, turning this matchup into a battle not only of strength and leverage but also of rule-book precision and pre-snap discipline.

The upshot for Week 3 could be a litmus test for officiating the “tush push.” If the set-and-no-run-up standard is applied strictly, the marginal advantage shrinks — and the fight for every inch will come down to pad level, A-gap control, and mastery of snap timing on both sides.