Josh Allen Sends Rallying Cry to Bills Mafia Ahead of SNF White Out vs. Browns

Buffalo, New York — The stakes couldn’t be higher as the Buffalo Bills gear up for Sunday Night Football against the Cleveland Browns. With a chance to continue their perfect start to the season, quarterback Josh Allen has delivered a passionate rallying cry to Bills Mafia — urging fans to turn Highmark Stadium into a wall of white and noise.

Since the NFL-AFL merger, Buffalo has opened a season with five straight wins only twice — most recently in 1991, a year that ended with a Super Bowl appearance. With another win on Sunday, the 2025 Bills could match that historic start for the third time.

But Allen knows history won’t come easy — and he’s calling on fans to play their part.

“We’re gonna need every ounce, every decibel that we can get,” Allen told reporters this week. “Every bit of momentum and energy that we can get from the crowd. They’ve been huge for us — forcing false starts, causing delay-of-game penalties. That stuff changes games, and we’re gonna need it again this week.”

Bills Mafia: The 12th Man in Blue and White

The “White Out” theme will transform Highmark Stadium into a sea of white as fans pack the stands for the primetime clash. And if history is any indication, Bills Mafia is more than ready to deliver.

Known for their wild passion and loyal devotion, the Buffalo faithful have built a reputation as one of the NFL’s loudest fanbases — and Allen is counting on them to keep the Browns off balance all night long.

“We know how electric it can get in there,” Allen said. “When that energy builds, it feeds us. It’s what makes Buffalo special.”

Focused on the Challenge Ahead

While the Bills enter the matchup as heavy favorites, Allen is keeping his focus sharp. He knows the Browns’ physical defense, led by Myles Garrett, will test Buffalo’s offensive line and force quick decisions.

“Cleveland plays fast, aggressive football,” Allen noted. “They’ve got playmakers all over that defense. We’ve gotta be ready for everything they throw at us.”

Familiar Faces, Familiar Fire

Adding an emotional twist to the night, two former Bills — wide receiver Stefon Diggs and special teams ace Mack Hollins — will be back in Buffalo wearing Browns uniforms.

Allen acknowledged the reunion but stayed grounded in the task at hand.

“Diggs is obviously a fantastic player. You always have to know where he’s at,” Allen said. “Being back in Buffalo might bring up some emotions for him, but we’re focused on what we need to do.”

He added with a grin, “It’ll be great to see Mack, too. He made a lasting impact in his time here — a real Buffalo guy. We do miss him.”

The Message Is Clear

For Josh Allen and the Bills, Sunday night isn’t just another game — it’s a statement. A chance to keep an undefeated dream alive, honor Buffalo’s storied past, and remind the NFL what it means to face the Mafia under the lights.

And as Allen made perfectly clear, that mission starts with the fans.

“We need you loud. We need you proud. Let’s make Highmark shake.”