Buffalo, NY — The Buffalo Bills have officially issued a disciplinary bench and team fine to rookie wide receiver Keon Coleman following his now-deleted social media post that appeared to take aim at the team’s offensive struggles.
Shortly after Buffalo’s 31–14 loss to the Atlanta Falcons on Monday night, Coleman posted “Say less 🤝” on X — a cryptic message that quickly drew attention amid heavy criticism directed toward offensive coordinator
Joe Brady. The post was deleted within minutes, but not before fans and teammates noticed.
According to team sources, Bills head coach Sean McDermott and GM Brandon Beane viewed the post as “conduct detrimental to the team
.” Coleman has been fined roughly $10,000–$15,000 and will be benched for portions of Week 8, serving as both a disciplinary and culture-enforcing measure.
One Bills official told ESPN,
“This isn’t about the post — it’s about what it represents. We set standards for how we handle adversity. You can be frustrated, but you don’t put that out there. That’s not how we do things in Buffalo.”
Coleman, who has 12 catches for 129 yards and two touchdowns through six games, has faced mounting criticism for his inconsistency since Week 1’s breakout performance against Baltimore. His message — and the timing of it — were seen internally as a lapse in judgment for a young player still adjusting to NFL expectations.
The team’s decision mirrors past disciplinary responses to social media issues, including Stefon Diggs’ internal meeting in 2023 and Cole Beasley’s team fine in 2021. Both were cited as moments that reinforced accountability within the locker room.
McDermott reportedly addressed the team on Wednesday, reminding players that “frustration can’t become public fire.”
Buffalo will enter its bye week focusing on unity, as leadership continues to emphasize professionalism and emotional control amid a two-game losing streak.
“Every player here represents the standard,” said one veteran source. “If you wear this logo, you answer to the culture — not your emotions.”
Stay tuned to ESPN for more on Coleman’s discipline and Buffalo’s response heading into Week 8.
