GOOD NEWS: Jerry Jones Unveils $5 Ticket Day at AT&T Stadium, Opening Doors for Thousands of Low-Income Families
ARLINGTON, Texas – In a move that’s being hailed as a game-changer for accessibility in professional sports, Dallas Cowboys owner Jerry Jones and his family announced Tuesday a groundbreaking initiative: “$5 Ticket Day” at the iconic AT&T Stadium. Set for the team’s high-stakes Thanksgiving showdown against the Washington Commanders on November 27, 2025, the program will make premium seating available at just five bucks a pop, targeting thousands of low-income families across North Texas who have long dreamed of experiencing America’s Team up close and personal.
“This isn’t just about football; it’s about family, community, and giving back to the heart of Cowboys Nation,” Jones said in a heartfelt statement released from The Star in Frisco. “We’ve built this stadium as a cathedral for our fans, but not everyone has had the chance to walk through those doors. Today, we’re flinging them wide open. For too many hardworking families, the price of a ticket has been a barrier. We’re tearing it down – because when the Cowboys win, we all win together.”
The announcement comes amid a resurgent 2025 season for the Cowboys, who sit at 7-3 after a gritty 24-20 victory over the Eagles last weekend. With quarterback Dak Prescott slinging 18 touchdowns and wideout CeeDee Lamb racking up 1,200 receiving yards, Dallas is eyeing a deep playoff run. But Jones, ever the showman with a soft spot for philanthropy, chose this moment to spotlight the team’s off-field impact. Partnering with local nonprofits like the North Texas Food Bank and the Boys & Girls Clubs of Greater Dallas, the initiative will distribute over 10,000 tickets through a lottery system prioritizing households earning below 200% of the federal poverty line – roughly $60,000 annually for a family of four.
Details are straightforward and inclusive: Applications open Wednesday via the official Cowboys app and website, with selections notified by Friday. Tickets cover upper-level sections with unobstructed views of the massive HD video board – the largest in the world – and include complimentary access to family zones featuring kid-friendly activities, halftime shows by the Dallas Cowboys Cheerleaders, and post-game meet-and-greets with alumni like Emmitt Smith. No hidden fees, no resale restrictions; it’s pure, unadulterated access to the electric atmosphere of “Jerry’s World,” where 100,000-strong crowds turn every snap into a symphony of silver and blue.
Fans erupted in praise almost immediately, flooding social media with stories of generational barriers breaking. “As a single mom working two jobs, I’ve only seen the Boys on TV,” tweeted @DallasMomRising, one of the first applicants. “This changes everything. Jerry, you’re not just an owner – you’re a hero.” The hashtag #CowboysForAll skyrocketed to the top trends, amassing 750,000 posts by evening, with supporters from rival fanbases chiming in: “Hate the Cowboys, but love this,” posted a die-hard Eagles fan.
This isn’t Jones’ first rodeo in community outreach. Since purchasing the franchise in 1989, he’s poured millions into youth programs, including the Dallas Cowboys Youth Foundation, which has awarded over $25 million in scholarships and grants. AT&T Stadium itself doubles as a hub for education, hosting STEM workshops and food drives. Yet “$5 Ticket Day” stands out for its scale and symbolism. In an era where NFL tickets average $150 per seat – with Cowboys games often topping $300 on secondary markets – this gesture levels the playing field, echoing the inclusive spirit of the sport’s blue-collar roots.
Critics might quip that it’s a savvy PR play ahead of a marquee holiday game, but those close to the Jones family dismiss the notion. “Jerry’s talked about this for years,” said Cowboys EVP Stephen Jones, Jerry’s son and the team’s chief operating officer. “It’s personal. He grew up in a modest Arkansas home, scraping by to catch games on the radio. He wants every kid in DFW to feel that same magic – the roar of the crowd, the smell of nachos, the thrill of a Prescott bomb to Lamb.”
As the sun sets over the sprawling 2.3 million-square-foot stadium, the announcement feels like more than a ticket drop; it’s a touchdown for equity in sports. For the selected families, it’ll be their first taste of live NFL action – cheering from seats that have witnessed five Super Bowl parades in franchise lore. For Cowboys Nation, it’s a reminder that the star on the helmet shines brightest when it lifts others up.
Jones wrapped his statement with a nod to the fans: “Thanksgiving is about gratitude and gathering. Join us under the roof – or the stars – and let’s make memories that last a lifetime. How ’bout them Cowboys?”
Applications close Sunday at midnight. Spots are filling fast, but the message is clear: In Dallas, the game belongs to everyone.
