TIME CHANGE: Due to honoring Marshawn Kneeland with a moment of silence and unity, the NFL has officially adjusted the kickoff time for the San Francisco 49ers vs. Los Angeles Rams matchup.

SANTA CLARA, Calif. – In a league-wide show of solidarity amid unrelenting sorrow, the NFL has shifted the start time for Sunday’s high-stakes NFC West showdown between the San Francisco 49ers and Los Angeles Rams at Levi’s Stadium. Originally penciled in for a 4:25 p.m. ET kickoff on FOX, the game now begins at 3:25 p.m. ET – a deliberate hour earlier to make room for an extended pre-game ritual: a moment of silence and unity honoring Dallas Cowboys defensive end Marshawn Kneeland. The 24-year-old’s apparent suicide early Thursday morning, just days after his first NFL touchdown, has cast a long shadow over the sport, prompting this adjustment as the second major game this weekend to incorporate such a memorial.
Kneeland, a second-round pick out of Western Michigan in 2024, was discovered deceased at 1:31 a.m. in Frisco, Texas, from what authorities described as a self-inflicted gunshot wound inside a portable restroom following a late-night police pursuit. The incident unfolded after a welfare check around 11:40 p.m. Wednesday escalated when Kneeland, driving a vehicle linked to a traffic violation, evaded officers, crashed on Dallas Parkway, and fled on foot. The Collin County Medical Examiner’s Office will confirm the cause, but initial reports underscore suicidal ideations expressed in final texts to family. The Cowboys, on bye, issued a gut-wrenching statement: “Marshawn was a beloved teammate… Our thoughts and prayers are with his girlfriend Catalina and his family.”
Less than 72 hours earlier, Kneeland had etched his name into NFL lore, scooping a blocked punt in the end zone for Dallas’ lone score in a 27-17 Monday Night loss to the Arizona Cardinals – his first career touchdown and a highlight reel moment that now aches with irony. Born in Grand Rapids, Michigan, he overcame profound adversity, including the sudden death of his mother, Wendy, shortly before the 2024 draft – her ashes carried in a necklace around his neck that night as he heard his name called at No. 56 overall. At Western Michigan, he tallied 57 tackles and 4.5 sacks as a second-team All-MAC selection in 2023, his high-motor resilience earning raves from coach Lance Taylor: “His leadership, energy, and smile were infectious… a special bond that went far beyond football.”

The NFL’s response has been swift and somber. Counseling resources were immediately extended to the Cowboys, with the league stating: “We are deeply saddened… Our thoughts and prayers are with his girlfriend Catalina, family, friends, and teammates.” Thursday Night Football between the Broncos and Raiders opened with a league-wide hush, a black-and-white photo of Kneeland on the jumbotron as announcer Conor McGahey led the tribute. Tributes flooded in: Cowboys QB Dak Prescott, voice breaking at his alma mater, said, “Heavy, heavy heart… I hurt for Marshawn, his family, every single one of my teammates.” Agent Jonathan Perzley called him “a dearest friend” who “fought his way from a hopeful kid… to a respected professional.” Kneeland’s family, pleading for privacy, remembered him as “a devoted son, brother, uncle… friend” whose off-field impact rivaled his gridiron grit.
For the 49ers and Rams – both 6-2 entering the weekend, tied atop the NFC West with the Seahawks – the adjustment amplifies an already electric rematch. San Francisco stole a 26-23 overtime thriller in Week 5 at SoFi Stadium, thanks to Mac Jones’ 300-plus yards and Eddy Pineiro’s 41-yard walk-off field goal after a 59-yarder earlier. The Niners, now 6-3 after a 34-24 rout of the Giants, have clawed through a brutal injury wave: QB Brock Purdy (turf toe) is out, handing reins back to Jones; RB Christian McCaffrey remains sidelined (undisclosed); plus question marks on WR Ricky Pearsall, LB Dee Winters, OL Ben Bartch, and seven others. Despite the scars – including TE George Kittle (hamstring, IR) and WR Brandon Aiyuk (knee recovery) – San Francisco’s defense ranks top-10, allowing 17.7 fantasy points to QBs, setting a trap for Rams signal-caller Matthew Stafford.
Los Angeles, riding a three-game tear with blowouts over the Ravens (17-3), Jaguars (35-7), and Saints (34-10), boasts health on its side: WR Puka Nacua and CB Darious Williams are full-go, though WR Jordan Whittington is questionable (hamstring). Stafford’s scorching – 75% completion, 281 yards, four TDs last week – fuels an offense seventh in yards (seventh in points at 26.1 per game), with Nacua and Davante Adams thriving. The Rams are 4-1 ATS vs. the 49ers since 2023, hungry for revenge in this 154th all-time meeting.

Yet, before the red-and-gold Faithful rumble or the Rams’ horns blare, Levi’s will hush. Helmets will bear No. 94 decals; fans, a sea of scarlet and silver, will stand as one. “This strips football to its core: people first,” 49ers coach Kyle Shanahan said Friday, eyes misty. “Marshawn embodied the fight we all chase – on and off the field. We’re playing with his spirit Sunday.” Rams HC Sean McVay echoed: “A warrior gone too soon. Our hearts are with Dallas, but we’ll honor him by battling with purpose – for the division, the turf, the brotherhood.”
Forecasts call for mild Bay Area sun, temps in the mid-60s, but the real chill will come at kickoff’s pause. Odds tilt to L.A. (-3.5, O/U 49), with models giving the Rams a 62.4% edge amid San Francisco’s woes. Broadcast on FOX; stream via Fubo. For mental health lifelines, dial 988 or visit the NFL Player Care Foundation. In a season of snaps and scores, Kneeland’s legacy – perseverance etched in every highlight – reminds: the game is fleeting, but the human spark endures.
Check NFL.com for final inactives and schedules.